la Mobilière

La Mobilière acquires property portal Flatfox

La Mobilière will become the new owner of property portal Flatfox with effect from 7 April 2021. Flatfox operates a free property marketplace while also offering smart tools for the digital rental process. This acquisition will expand la Mobilière’s range of home-focused services and enable further inroads into the property market.

Flatfox is a leading property platform in Switzerland, operating out of Zurich, and currently has 15 employees. It offers a property marketplace for landlords and business customers to list properties free of charge. It also offers software solutions to business customers (such as property managers) for managing the digital rental process. One advantage is that companies can connect their management applications with the most-used online property listings in Switzerland. Another is that Flatfox can handle all types of interaction with tenants, over a single platform, leading to increased efficiency and better agility in the rental process and, as a consequence, shorter vacancy periods.

Founders to stay on

The four founders – Bernhard Mäder, Mattia Regi, Silvan Spross and Fabian Stutz – and their entire team will continue working for Flatfox once the acquisition is finalised. Both parties have agreed not to disclose the purchase price.

The acquisition of Flatfox marks an important step forward for the development of la Mobilière’s ‘living and the home’ ecosystem. The other pillars in this ecosystem include the marketplaces operated by Scout24 Schweiz AG (the joint venture between Ringier and la Mobilière), buildigo (a B2C home-improvement platform) and aroov (a rental management platform).

Flatfox to work with aroov on comprehensive solution

La Mobilière is already the majority owner of aroov, alongside Garaio REM. Both Flatfox and aroov will continue to operate under their respective brands. Existing partnerships with third parties will be kept unchanged, or in some cases expanded, all within an open ecosystem.

“With la Mobilière as our core partner and working together with aroov, we can combine our talents to expand our market and develop new products as we seek to exploit the full potential of the digital tenancy market,” said Bernhard Mäder, CEO of Flatfox.

“We’re delighted to be teaming up with Flatfox,” said Matthias Frieden, Managing Director of aroov. “Each one of us can capitalise on our strengths, to the mutual benefit of the others. That’s great news for our customers, who will benefit from a broader range of services.”

“Flatfox offers an attractive range of features, a solid customer base and a highly motivated founding team, which will be staying with us,” said Andrea Kleiner, COO of la Mobilière. “Cooperation between aroov and Flatfox will yield attractive services for personal customers plus a full range of solutions for property professionals, enabling them to pitch the right offer to prospective tenants at the right time.”

While Flatfox and aroov are focused on the rental market, Liiva – a joint platform of la Mobilière and Raiffeisen – will service homeowners. Under current plans it is due to launch in summer 2021.

About Flatfox

Flatfox is a digitalservices company operating in the property market. As well as connecting tenants with landlords through its B2C marketplace, Flatfox offers internally developed services and digital products for estate agents, property managers and building managers (B2B). It was founded in 2012 and currently has 15 employees. Registered office is Zurich.

About aroov

aroov AG is a startup subsidiary of Swiss Mobilière Holding Ltd and GARAIOREM, founded in August 2019. It is headquartered in Bern and employs 20 people from 6 countries. Its comprehensive solution accompanies tenants and property managers step by step through the entire tenancy.

La Mobilière

Every third household and every third company in Switzerland is insured by la Mobilière. Active in all lines of insurance, the Swiss insurance company la Mobilière had an annual premium volume of CHF 3.951 billion as at 31 December 2019. 79 entrepreneurially run general agencies with their own claims service at around 160 locations guarantee proximity to over 2.1 million customers. The insurance group under the umbrella organisation Swiss Mobiliar Holding Ltd. includes Swiss Mobiliar Insurance Company Ltd. domiciled in Berne, Swiss Mobiliar Life Insurance Company Ltd. domiciled in Nyon, Swiss Mobiliar Asset Management Ltd., Protekta Legal Protection Insurance Ltd., Swiss Mobiliar Services Ltd., all domiciled in Berne, as well as Trianon SA, domiciled in Renens, SC, SwissCaution Ltd., domiciled in Nyon, and bexio Ltd., domiciled in Rapperswil. Also part of la Mobilière are Protekta Risk-Consulting Ltd., Mobi24 Ltd., XpertCenter Ltd. and aroov AG, all domiciled in Berne, as well as Companjon (ANAVON DAC) domiciled in Dublin/Ireland.

La Mobilière has around 5,700 employees in its home markets of Switzerland and the Principality of Liechtenstein and provides 341 positions for trainees. La Mobilière, founded in 1826 as a cooperative, is Switzerland's oldest private insurance company. The Board of Directors of Swiss Mobiliar Cooperative Company has ensured that the cooperative principles of the Group are upheld to this day.