La Mobilière lowers its stake in SMG to below 20%

SMG was founded in November 2021 as a joint venture between la Mobilière, TX Group, Ringier and General Atlantic, with la Mobilière and its partner Ringier contributing the Scout24 Schweiz Group. By pooling forces to form one of Switzerland’s largest digital companies, the founders were able to build and develop a competitive marketplace offering. With SMG’s IPO on the SIX Swiss Exchange, la Mobilière has lowered its stake from 29.3% to 19.3%. La Mobilière has great faith in the online marketplace’s business model and firmly believes that it will continue to create value. La Mobilière will remain a significant shareholder and maintain representation through one seat on the Board of Directors. 

“I’ve been delighted by SMG’s growth and development and would like to congratulate the whole team for its tremendous job over the past few years,” said Michèle Rodoni, CEO of la Mobilière. “As Switzerland’s most personal insurer, our core business is to strike the right balance over the long term for our customers between our local, entrepreneurially run general agencies and our digital offerings. SMG, a Swiss-based solution for Switzerland, will remain a key partner for us.”

Mobilière Group

Every third household and every third company in Switzerland is insured by la Mobilière. Active in all lines of insurance, la Mobilière had an annual premium volume of around CHF 4.943 billion as at 31 December 2024. Eighty entrepreneurially run general agencies with their own claims service at around 160 locations guarantee proximity to over 2.3 million customers. The Head Office is in Berne, with further regional head offices in Nyon and Zurich. La Mobilière has around 6,600 employees in its home markets of Switzerland and the Principality of Liechtenstein and provides 352 positions for trainees. Founded in 1826 as a cooperative, it is Switzerland’s oldest private insurance company. The Board of Directors of Swiss Mobiliar Cooperative ensures that the cooperative principles of the Group are upheld to this day.

Enquiries to: Swiss Mobilière Media Office, media@mobiliere.ch, Phone +41 (0)31 389 88 44

 

Disclaimer

This document is not an offer to sell or a solicitation of offers to purchase or subscribe for shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on, in connection with any contract therefor. This document is not a prospectus or a similar communication within the meaning of the Swiss Financial Services Act of 15 June 2018 and not a prospectus under any other laws. 

This document is not for publication or distribution in the United States of America (including its territories and possessions, any State of the United States and the District of Columbia), Canada, Japan or Australia or any other jurisdiction into which the same would be unlawful. The information contained herein shall not constitute an offer to sell or the solicitation of an offer to buy securities in any jurisdiction in which such offer or solicitation would be unlawful prior to registration, exemption from registration or qualification under the securities laws of any jurisdiction. Copies of this document may not be sent to, distributed in or sent from jurisdictions in which this is barred or prohibited by law.

A decision to invest in securities of SMG Swiss Marketplace Group Holding Ltd or any other current or future member of the Group should be based exclusively on the offer and listing prospectus published by such entity for such purpose. Copies of such offer and listing prospectus (and any supplements thereto) are available free of charge from UBS AG, Swiss Prospectus Switzerland, P.O. Box, CH-8098 Zurich, Switzerland (email: swiss-prospectus@ubs.com). In addition, copies of the offer and listing prospectus and any supplements thereto are/will be available free of charge in Switzerland from SMG Swiss Marketplace Group Holding Ltd, Investor Relations, Thurgauerstrasse 36, 8050 Zurich, Switzerland (email: ir@swissmarketplace.group).

Important disclaimer – forward-looking statements

This brochure contains forward-looking statements that reflect our current views with respect to, among other things, future events and la Mobilière and SMG Swiss Marketplace Group Holding Ltd's future business, financial condition, results of operations, prospects, the impact of planned acquisitions and divestments, the strategy for growth and the effects of the initial public offering on La Mobilière’s and SMG Swiss Marketplace Group Holding Ltd's business. These forward-looking statements are not statements of historical fact, and are based on current expectations, estimates and projections about the industries as well as certain assumptions made, many of which are by their nature inherently uncertain and beyond our control. There can be no guarantee that investors will achieve any particular level of returns, or that SMG Swiss Marketplace Group Holding Ltd will be commercially successful in the future or achieve any particular credit rating or financial result. Investors should read and evaluate all forward-looking statements made in this document in the context of these risks and uncertainties, and should not regard any of these forward-looking statements as a representation or warranty, or place undue reliance on any such forward-looking statements. La Mobilière does not undertake to provide updates of these forward-looking statements.